EVALUATION QUESTION 4

Who would be the audience for your media product?

From my research for my indie/alternative magazine i came to the conclusion that my target audience would be from the age of 16-22 and mainly gender, but include female audience as well. This is because a lot of the indie/alternative scene is dominated by male artists, and that would mean a more masculine undertone for the magazine. I feel the age range is appropriate to the magazine as this would be the stage where people are starting to try new sorts of music and new styles, i also believe having a target of up to 22 would be the best as that is the age where a lot of people tend to start nailing their life down and finally leave their teenage years behind. Another important issue when choosing your target age for your audience is the fact that a lot of gigs and festivals require you to be 18, or at least 16 with an over 18 guide, this is important because a lot of my audience will be interested in seeing their bands and artist perform live and so it was crucial to mix the ages together. I believe that sales between genders will vary between the months due to some issues having males on the front, some having females on the front will attract different amounts of different genders. 

                                                                                                                                                            

 The genre of my magazine and music fits within the indie/alternative, this means the magazine will focus on the characters within that crowd that tends to attempt to be different from everyone else in their own way, this could be in many ways however thew most prominent way used is the way the dress.

Audience profile

Name: Olivia Loach
Age: 17
Interests: Makeup, fashion, design, shopping, and listening to small, up and coming artists.
Favourite bands/Artits: Julia Micheals, Lorde, Migos, Ella Henderson.
Magazines followed: FADER, Wonderland, Loud and Quiet, Dazed.
Favourite brands: Adidas originals, Vans, Nike, Odd future.
Occupation: Olivia is currently at a college studying clothing design and fashion, she is also working part time mainly on the weekends at pink pigeon which is a small shop in the city centre, where she is a sales assistant, this job fits her perfectly as it sells some new brands, and plays her favourite music.


Name: Billy Christopher
Age:    17
Interests: Football, festivals, Gigs, Skating, Clothes shopping/customising clothes, Indie music.
Favourite Brands: Carhaart, Stussy, Supreme, Dickies, Adidas originals, Vans, Odd Future
Magazines followed: THE FLY, Clash, Fader, The Perfect Man
Favourite artists/ bands: The kooks, Arctic monkeys, Tyler the creator, Declan Mckenna, RatBoy
Profession/occupation: Billy, is a kids sports coach at David Lloyd Narborough, he has worked there for almost 6 months and is a part of a team of 6. He coaches kids from 3-13 different sports, and has to co ordinae the parties people book at the venue, he also is part of the team that runs the events the club holds like Fireworkds night, Halloween night, and when the Leicester city players do events at the club the DL kids sports team has to make sure it runs smoothly.